LANETA Tequila ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Joseph Waknine Co-Founder | "Flynn and his team were there to support us at our crucial launch period and they delivered exactly what we needed." FROM THE CLIENT

Edinburgh Judo 360 degree solution to running a fitness business HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION MOD Digital instilled an exceptional and highly converting website complimented with a seamless 360° backend to make management a breeze! From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY How we were able to generate new customers at as little as £0.64 VIEW CASE STUDY Jack Ferry Coach | FROM THE CLIENT

Concrete Rose ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Christina Flucker Creator | "Our website was turning into a fossil, we needed a new one, and fast. MOD delivered the perfect, playful, and user-friendly website we were looking for!" FROM THE CLIENT

Dalson Alarms ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Dal Owner | FROM THE CLIENT

Pretty Woman Making an old brand new + 2,479.92% Return On Ad Spend and First Page of Google HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Any bride who dreams of choosing her bridal gown will enjoy choosing from the Pretty Woman range. Pretty Woman pride themselves on the ability to offer one of the largest selections of Wedding Dresses in Edinburgh. With a prominent spot in the capital for over 20 years, it’s safe to say that Pretty Woman has accompanied the world through the journey of the internet. But Pretty Woman was never able to find a solution that stuck, one that they could rely on. THE SOLUTION MOD worked with Pretty Woman to completely overhaul their digital presence and approach to online marketing. MOD took the reins; we redesigned and completely transformed the Pretty Woman online brand, the digital marketing strategy and we introduced a much more efficient system to engage and nurture prospects. From: No online presence To: in £25 customer generation system 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Online Rebrand Website resurrection Pretty Woman were stuck with a broken, unoptimized and futile ‘website’. The website had missing plugins, broken links, and didn’t even feature a logo. After our strategy session and roadmap development with Pretty Woman, we were able to completely pivot the online presence of Pretty Woman. The website was transformed from monster to market leading and now grants Pretty Woman a further competitive edge over the competition. Crafted for now The agency prior to MOD had left Pretty Woman with virtually no optimisation - the website didn’t function properly on desktop, let alone on mobile, and there were no practices in place to make the website search engine ready. Pretty Woman now stands proudly on the first page of google and the website is primed and ready to handle any device type. Facebook Advertising Driving in-person bookings Pretty Woman make the vast majority of sales through their fitting and try-on appointments. To-be brides schedule a bespoke browsing and fitting session with champagne, their friends get to come too! It’s no surprise that this strategy converts. So, we set out to generate more of these red-hot leads for the Pretty Woman team to convert. ‍So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between Kylie Jenner’s new car and your Aunt and Uncle’s anniversary pictures? Engaging people before the big day In order to generate bookings from new customers, we needed to reach the people most likely to be in the need of a dress. So it’s probably no surprise that our primary targeting was fixated around recently engaged women, friends of recently engaged women and high school girls looking for universities (in their last year, getting ready for prom). £17.25 average per appointment scheduled Consistently hitting the sweet spot between audience and creative enabled us to generate bookings consistently at an average cost of £17.25. With an average sale price at £890, even a 50% conversion rate would bring £6230 in returns from the £241.48 of spend before UK lockdown’s forced Pretty Woman's doors shut in 2020. If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. Website Funnels Building landing designed to generate appointments As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising bookings. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Booking system integration The website was built so that in the click of a button Pretty Woman could make edits and add new images and dresses to the website. But the efficiencies didn’t stop there, MOD helped Pretty Woman scrap their written calendar system and move to a fully autonomous online solution for viewing, scheduling and managing all of their appointments in one place. The tool granted website users the ability to book their appointment there and then, without the need for back and forth emails. This system drastically reduces the opportunity for competitors to intervene and steal the prospects attention before they make their first commitment to Pretty Woman and to entering the purchasing journey. Chatbot Knowing from the get-go that our SEO strategy would be proven to work we implemented a strategy to allow not only the paid traffic from Facebook and Instagram to convert, but also the organic traffic we would start to see an increase in over time. We crafted a chat bot to carry unrefined organic users on the homepage of the website through to the personalised and niche specific funnels that we built for each audience. Making it a seamless process for the user to find exactly what they are looking for meanwhile ensuring the appropriate messaging and call to actions are served to them. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Lynn Reilly Owner | "We're so happy with the work done by MOD Digital. I can now see all the details about a prospect at the click of a button. I wouldn't hesitate to recommend MOD Digital." FROM THE CLIENT

Elysium How we were able to generate new customers at as little as £0.64 HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Located in the heart of Leith, Elysium is a facility where you will change your fitness and health through a variety of ways including physical exercise, education and lifestyle changes leading to a better body, fitness and health. "One of the biggest issues we faced as a business was our leads and making sure our leads were taken care of". Elysium wanted to spend their time on doing what they do best. They were seeking a proven system for lead generation, nurturing and attracting new customers. THE SOLUTION Enter the MOD system - a concrete lead generation and nurture system to predictably generate new leads on demand. Having scratched the surface with boosting posts on social media, getting contact form submissions on the website, Elysium knew there was untapped potential with what they were doing already, they just needed someone who had a proven strategy and who knew how to accelerate them to the next level. From: Word of mouth To: in £0.64 per lead 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Facebook Advertising The “Free” sales process Elysium operates on a free trial basis - the client comes in for a free trial, or for a personal training consultation, they try it out, if they enjoy it, they sign up, if not they don’t. It’s no surprise that this strategy converts at an 80% success rate ‍ But that isn’t the problem: The problem: in order to generate sales from free trialists, we need to get free trialists through the door right? ‍So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between your friend’s new puppy and your cousin’s birthday cocktail. ‍ Hyper-personalised audience targeting Through aggressive testing of hundreds of variables, we built a clear picture of the exact behaviours, interests, locations, likes and dislikes, even as far as relationship statuses, anniversaries and the age of their children. This is how we systematically manufactured Elysium’s ‘Golden Audiences’. We built an ‘evergreen’ Facebook ads campaign that works no matter what day, week or season of the year. Our methods allowed us to reach people before they even knew they were interested - before they knew they were in the market to buy. This meant that we could soar Elysium past their competition and engage the prospects at an earlier stage in the buying journey, and thus at a lower cost. ‍ When the competition consists of Pure Gym, David Lloyd and Nuffield Health - players with unquestionably bigger budgets - it’s the intricacies of our granular targeting that allows MOD to bring Elysium to the top. Targeting orientated personalised adverts For every audience, there needs to be an advert, or 2, or 3, or 10… To truly capitalise on the hyper-personalised audience, we have to show them a hyper-personalised advert. Each advert is meticulously engineered for it’s recipients and designed to strike a nerve, whether that be a pain point, or a deep desire. We further test hundreds of variables in Elysium’s adverts - colours, backgrounds, images, copywriting, headlines and we even dive into things like capitalization, sizing, positioning, emojis, the list goes on. £8.86 average per red hot lead Consistently hitting the sweet spot between audience and creative enables Elysium to surpass their lead and revenue goals. We were able to generate new customers for Elysium at as little as £0.64 (that’s less than a bar of chocolate). If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. ‍Results £0.22 Average Cost Per Click £8.68 Average Cost Per Lead 140,000+ Page Engagements Website & Funnels Reinventing an online identity To truly bring value and to elevate all of Elysium’s digital marketing activities, MOD architected a lead driven, marketing leading website for Elysium. The new Elysium website feels user friendly, professional and slick, much like the experience they offer. We used Webflow to deliver a unique experience and to drive leads and conversions for Elysium. The content strategy was significantly improved and there is far better lateral navigation across the board. Their brand story is further elevated through a dynamic blogging tool which refreshes throughout the Elysium website . Edit ready - ‘babyproof’ Elysium get to say goodbye to the clunky, disconnected dashboards of other CMSs. Our CMS of choice lets you add and edit right on your live website, and publish with a click. Plus with our customised dynamic objects - edit once, update everywhere. Need to change an article’s headline? Edit it once, and it’ll update across the site. The website is unbreakable. No more worrying about making changes. MOD are the poachers and the anxieties are extinct. ‍ ‍ Building landing pages designed to generate leads As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising leads. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 2 seconds. As per our standard for everything digital - our landing pages too followed the prophecy of 100% mobile responsiveness. MOD understands where all of our client’s audiences will be coming from and for Elysium, the majority is certainly mobile. Lead Nurturing CRM & Marketing Automation We took Elysium's lead process to a whole new level with our implimentation and execution of the Elysium CRM. We insitlled a marketing automation system that completely reinvented the lead follow up process of all free trials, free consultations, free downloads - you name it. We granted Elysium the ability to once again focus on and put all of their energy into wowing their prospects and delivering amazing results for their clients - by doing what we do best, Elysium can do what they do best. What does this mean for you? Thank you for reading our case study! If you’re interested in recreating this kind of campaign for your business, you’ve basically got two options: Do it in-house. Successful digital advertising is complex. At a minimum, your team should have competency and experience in media buying, copywriting, graphic design, tracking and analytics. Outsource it. If you have the resources, hiring an agency is a fast, easy and effective option. Just make sure that the agency is focused on performance and knows how to drive revenue, not just engagement. We’d love to discuss how MOD can help you leverage a proven system for generating more leads. Feel free to reach out for a free strategy session. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Dean Robertson Director | "I have peace of mind because I know that each lead is going to be treated well and that we are going to get a member from off the back of it. It's been a fantastic experience so far and I look forward to doing a lot more work together in the future because MOD has revolutionised my business." FROM THE CLIENT

Hunting Brook Gardens Taking growth from the garden to the world HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Jimi Blake is the creator Hunting Brook Gardens in Ireland. In his 20+ years of craft and excellence he has attracted attention from several global magazines and tv shows including BBC, The Times, Telegraph and more. Jimi created a few different online courses but apart from his most loyal audience, they never seemed to go very far or even seem worth his time. So, his income became dependant on in-person tours and training, demanding a huge amount of hours. THE SOLUTION Jimi came to MOD after hearing about us from Justin Caffrey at the Remote Tribe. We worked with Jimi to restructure his offer into a new wholistic membership with multiple programs, allowing him to charge a far greater price but also to bring all of his customers into one unified location where he could make announcements and generate referalls and feedback. We scripted and shot a high-end 'free masterclass' for us to use in the funnel as well as building a series of email automations to move prospects down the pipeline and become buyers with zero manual input. We took this system and amplified it with human-centric adverts that spoke directly to his audience in a way that spurred them to take action. In the first month alone we added €10,000 in recurring revenue with less than €1,000 in spend. From: €1000/month To: in €10,000/month 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Jimi Blake Creator | "Working with MOD Digital has been revolutionary for my business. We've been working together for almost two years now and I've never felt like they've dropped the ball . I'm always kept in the loop and I have the flexibility of being as involved as I want with the trust that even without input from me , they will come up with new ideas that will lead to more sales and customers ." FROM THE CLIENT

CARVART ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Edward Geyman CEO | "Flynn's work is excellent. It is exciting to and collaborate with a young genius!" FROM THE CLIENT

John Douglas Coaching & Consulting Growing a coaching business by 10x in ONLY 30 days HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE John Douglas helps his clients break through the obstacles that seem to be holding them back in life. After creating a proof of concept and getting results for his early clients, John - as a man who practices what he preaches - understood that in order to get to the next level and attract clients beyond his network, he needed help from the professionals. THE SOLUTION After a short conversation with us, John saw the potential in what we had to offer. We started, as always at the most important item - his market. We took a deep dive into John's ideal customers, what makes them tick, how they behave, etc. We used this information to hone in on the perfect communication angles and magic words that inspire action. We fleshed out John's funnel - building a sequence of landing pages and automated emails that scoop up these warm leads and take them straight onto his calendar for him to close with ease. In just 30 days after instilling our 'client getting system', John went from €2k/month to €12k/month. Not long after that John has gone on to quit his job and make this a full time business and has recently moved into his dream home! From: €2,000/month To: in €12,000/month 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY John Douglas Founder | "I'm very happy with the work from MOD Digital. I've been working with them for the last 5/6 months and they've worked closely to get to know what I want, what my clients want and to match up those two things through their work. They've generated business for me and I can see them generating a lot more business for me in the future so I definitely recommend them to anybody else looking to grow their business!" FROM THE CLIENT

Vantage Health & Life Double the director's life insurance leads whilst spending less to acquire them HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION Since working with MOD, Vantage have more than doubled their lead quantity, are now paying LESS per lead AND are converting them at 80% because of the exceptional lead quality. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Cranston Director | FROM THE CLIENT

Visionmark ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Max Munn Owner | FROM THE CLIENT

Odd Record breaking return on ad spend for Dragon's Den contestant HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION Odd and MOD, the perfect rhyme for a musical ball! Odd onboarded us as their growth partners following their appearance on BBC's Dragon's Den. We brought new life to their advertising approach, successfully optimising and scaling the account to profitability they had never seen before. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Pasquale Totaro Co-Founder | FROM THE CLIENT