Pretty Woman Making an old brand new + 2,479.92% Return On Ad Spend and First Page of Google HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Any bride who dreams of choosing her bridal gown will enjoy choosing from the Pretty Woman range. Pretty Woman pride themselves on the ability to offer one of the largest selections of Wedding Dresses in Edinburgh. With a prominent spot in the capital for over 20 years, it’s safe to say that Pretty Woman has accompanied the world through the journey of the internet. But Pretty Woman was never able to find a solution that stuck, one that they could rely on. THE SOLUTION MOD worked with Pretty Woman to completely overhaul their digital presence and approach to online marketing. MOD took the reins; we redesigned and completely transformed the Pretty Woman online brand, the digital marketing strategy and we introduced a much more efficient system to engage and nurture prospects. From: No online presence To: in £25 customer generation system 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Online Rebrand Website resurrection Pretty Woman were stuck with a broken, unoptimized and futile ‘website’. The website had missing plugins, broken links, and didn’t even feature a logo. After our strategy session and roadmap development with Pretty Woman, we were able to completely pivot the online presence of Pretty Woman. The website was transformed from monster to market leading and now grants Pretty Woman a further competitive edge over the competition. Crafted for now The agency prior to MOD had left Pretty Woman with virtually no optimisation - the website didn’t function properly on desktop, let alone on mobile, and there were no practices in place to make the website search engine ready. Pretty Woman now stands proudly on the first page of google and the website is primed and ready to handle any device type. Facebook Advertising Driving in-person bookings Pretty Woman make the vast majority of sales through their fitting and try-on appointments. To-be brides schedule a bespoke browsing and fitting session with champagne, their friends get to come too! It’s no surprise that this strategy converts. So, we set out to generate more of these red-hot leads for the Pretty Woman team to convert. ‍So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between Kylie Jenner’s new car and your Aunt and Uncle’s anniversary pictures? Engaging people before the big day In order to generate bookings from new customers, we needed to reach the people most likely to be in the need of a dress. So it’s probably no surprise that our primary targeting was fixated around recently engaged women, friends of recently engaged women and high school girls looking for universities (in their last year, getting ready for prom). £17.25 average per appointment scheduled Consistently hitting the sweet spot between audience and creative enabled us to generate bookings consistently at an average cost of £17.25. With an average sale price at £890, even a 50% conversion rate would bring £6230 in returns from the £241.48 of spend before UK lockdown’s forced Pretty Woman's doors shut in 2020. If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. Website Funnels Building landing designed to generate appointments As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising bookings. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Booking system integration The website was built so that in the click of a button Pretty Woman could make edits and add new images and dresses to the website. But the efficiencies didn’t stop there, MOD helped Pretty Woman scrap their written calendar system and move to a fully autonomous online solution for viewing, scheduling and managing all of their appointments in one place. The tool granted website users the ability to book their appointment there and then, without the need for back and forth emails. This system drastically reduces the opportunity for competitors to intervene and steal the prospects attention before they make their first commitment to Pretty Woman and to entering the purchasing journey. Chatbot Knowing from the get-go that our SEO strategy would be proven to work we implemented a strategy to allow not only the paid traffic from Facebook and Instagram to convert, but also the organic traffic we would start to see an increase in over time. We crafted a chat bot to carry unrefined organic users on the homepage of the website through to the personalised and niche specific funnels that we built for each audience. Making it a seamless process for the user to find exactly what they are looking for meanwhile ensuring the appropriate messaging and call to actions are served to them. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Lynn Reilly Owner | "We're so happy with the work done by MOD Digital. I can now see all the details about a prospect at the click of a button. I wouldn't hesitate to recommend MOD Digital." FROM THE CLIENT

Elysium How we were able to generate new customers at as little as £0.64 HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Located in the heart of Leith, Elysium is a facility where you will change your fitness and health through a variety of ways including physical exercise, education and lifestyle changes leading to a better body, fitness and health. "One of the biggest issues we faced as a business was our leads and making sure our leads were taken care of". Elysium wanted to spend their time on doing what they do best. They were seeking a proven system for lead generation, nurturing and attracting new customers. THE SOLUTION Enter the MOD system - a concrete lead generation and nurture system to predictably generate new leads on demand. Having scratched the surface with boosting posts on social media, getting contact form submissions on the website, Elysium knew there was untapped potential with what they were doing already, they just needed someone who had a proven strategy and who knew how to accelerate them to the next level. From: Word of mouth To: in £0.64 per lead 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Facebook Advertising The “Free” sales process Elysium operates on a free trial basis - the client comes in for a free trial, or for a personal training consultation, they try it out, if they enjoy it, they sign up, if not they don’t. It’s no surprise that this strategy converts at an 80% success rate ‍ But that isn’t the problem: The problem: in order to generate sales from free trialists, we need to get free trialists through the door right? ‍So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between your friend’s new puppy and your cousin’s birthday cocktail. ‍ Hyper-personalised audience targeting Through aggressive testing of hundreds of variables, we built a clear picture of the exact behaviours, interests, locations, likes and dislikes, even as far as relationship statuses, anniversaries and the age of their children. This is how we systematically manufactured Elysium’s ‘Golden Audiences’. We built an ‘evergreen’ Facebook ads campaign that works no matter what day, week or season of the year. Our methods allowed us to reach people before they even knew they were interested - before they knew they were in the market to buy. This meant that we could soar Elysium past their competition and engage the prospects at an earlier stage in the buying journey, and thus at a lower cost. ‍ When the competition consists of Pure Gym, David Lloyd and Nuffield Health - players with unquestionably bigger budgets - it’s the intricacies of our granular targeting that allows MOD to bring Elysium to the top. Targeting orientated personalised adverts For every audience, there needs to be an advert, or 2, or 3, or 10… To truly capitalise on the hyper-personalised audience, we have to show them a hyper-personalised advert. Each advert is meticulously engineered for it’s recipients and designed to strike a nerve, whether that be a pain point, or a deep desire. We further test hundreds of variables in Elysium’s adverts - colours, backgrounds, images, copywriting, headlines and we even dive into things like capitalization, sizing, positioning, emojis, the list goes on. £8.86 average per red hot lead Consistently hitting the sweet spot between audience and creative enables Elysium to surpass their lead and revenue goals. We were able to generate new customers for Elysium at as little as £0.64 (that’s less than a bar of chocolate). If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. ‍Results £0.22 Average Cost Per Click £8.68 Average Cost Per Lead 140,000+ Page Engagements Website & Funnels Reinventing an online identity To truly bring value and to elevate all of Elysium’s digital marketing activities, MOD architected a lead driven, marketing leading website for Elysium. The new Elysium website feels user friendly, professional and slick, much like the experience they offer. We used Webflow to deliver a unique experience and to drive leads and conversions for Elysium. The content strategy was significantly improved and there is far better lateral navigation across the board. Their brand story is further elevated through a dynamic blogging tool which refreshes throughout the Elysium website . Edit ready - ‘babyproof’ Elysium get to say goodbye to the clunky, disconnected dashboards of other CMSs. Our CMS of choice lets you add and edit right on your live website, and publish with a click. Plus with our customised dynamic objects - edit once, update everywhere. Need to change an article’s headline? Edit it once, and it’ll update across the site. The website is unbreakable. No more worrying about making changes. MOD are the poachers and the anxieties are extinct. ‍ ‍ Building landing pages designed to generate leads As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising leads. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 2 seconds. As per our standard for everything digital - our landing pages too followed the prophecy of 100% mobile responsiveness. MOD understands where all of our client’s audiences will be coming from and for Elysium, the majority is certainly mobile. Lead Nurturing CRM & Marketing Automation We took Elysium's lead process to a whole new level with our implimentation and execution of the Elysium CRM. We insitlled a marketing automation system that completely reinvented the lead follow up process of all free trials, free consultations, free downloads - you name it. We granted Elysium the ability to once again focus on and put all of their energy into wowing their prospects and delivering amazing results for their clients - by doing what we do best, Elysium can do what they do best. What does this mean for you? Thank you for reading our case study! If you’re interested in recreating this kind of campaign for your business, you’ve basically got two options: Do it in-house. Successful digital advertising is complex. At a minimum, your team should have competency and experience in media buying, copywriting, graphic design, tracking and analytics. Outsource it. If you have the resources, hiring an agency is a fast, easy and effective option. Just make sure that the agency is focused on performance and knows how to drive revenue, not just engagement. We’d love to discuss how MOD can help you leverage a proven system for generating more leads. Feel free to reach out for a free strategy session. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Dean Robertson Director | "I have peace of mind because I know that each lead is going to be treated well and that we are going to get a member from off the back of it. It's been a fantastic experience so far and I look forward to doing a lot more work together in the future because MOD has revolutionised my business." FROM THE CLIENT

Hunting Brook Gardens Taking growth from the garden to the world HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Jimi Blake is the creator Hunting Brook Gardens in Ireland. In his 20+ years of craft and excellence he has attracted attention from several global magazines and tv shows including BBC, The Times, Telegraph and more. Jimi created a few different online courses but apart from his most loyal audience, they never seemed to go very far or even seem worth his time. So, his income became dependant on in-person tours and training, demanding a huge amount of hours. THE SOLUTION Jimi came to MOD after hearing about us from Justin Caffrey at the Remote Tribe. We worked with Jimi to restructure his offer into a new wholistic membership with multiple programs, allowing him to charge a far greater price but also to bring all of his customers into one unified location where he could make announcements and generate referalls and feedback. We scripted and shot a high-end 'free masterclass' for us to use in the funnel as well as building a series of email automations to move prospects down the pipeline and become buyers with zero manual input. We took this system and amplified it with human-centric adverts that spoke directly to his audience in a way that spurred them to take action. In the first month alone we added €10,000 in recurring revenue with less than €1,000 in spend. From: €1000/month To: in €10,000/month 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Jimi Blake Creator | "Working with MOD Digital has been revolutionary for my business. We've been working together for almost two years now and I've never felt like they've dropped the ball . I'm always kept in the loop and I have the flexibility of being as involved as I want with the trust that even without input from me , they will come up with new ideas that will lead to more sales and customers ." FROM THE CLIENT

CARVART ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Edward Geyman CEO | "Flynn's work is excellent. It is exciting to and collaborate with a young genius!" FROM THE CLIENT

John Douglas Coaching & Consulting Growing a coaching business by 10x in ONLY 30 days HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE John Douglas helps his clients break through the obstacles that seem to be holding them back in life. After creating a proof of concept and getting results for his early clients, John - as a man who practices what he preaches - understood that in order to get to the next level and attract clients beyond his network, he needed help from the professionals. THE SOLUTION After a short conversation with us, John saw the potential in what we had to offer. We started, as always at the most important item - his market. We took a deep dive into John's ideal customers, what makes them tick, how they behave, etc. We used this information to hone in on the perfect communication angles and magic words that inspire action. We fleshed out John's funnel - building a sequence of landing pages and automated emails that scoop up these warm leads and take them straight onto his calendar for him to close with ease. In just 30 days after instilling our 'client getting system', John went from €2k/month to €12k/month. Not long after that John has gone on to quit his job and make this a full time business and has recently moved into his dream home! From: €2,000/month To: in €12,000/month 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY John Douglas Founder | "I'm very happy with the work from MOD Digital. I've been working with them for the last 5/6 months and they've worked closely to get to know what I want, what my clients want and to match up those two things through their work. They've generated business for me and I can see them generating a lot more business for me in the future so I definitely recommend them to anybody else looking to grow their business!" FROM THE CLIENT

Vantage Health & Life Double the director's life insurance leads whilst spending less to acquire them HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION Since working with MOD, Vantage have more than doubled their lead quantity, are now paying LESS per lead AND are converting them at 80% because of the exceptional lead quality. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Cranston Director | FROM THE CLIENT

Visionmark ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Max Munn Owner | FROM THE CLIENT

Odd Record breaking return on ad spend for Dragon's Den contestant HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION Odd and MOD, the perfect rhyme for a musical ball! Odd onboarded us as their growth partners following their appearance on BBC's Dragon's Den. We brought new life to their advertising approach, successfully optimising and scaling the account to profitability they had never seen before. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Pasquale Totaro Co-Founder | FROM THE CLIENT

PharmaGoLive ​ HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Derek Brown Co-Founder | "I think this is a great investment for PharmaGoLive, we will use this, we will grow from this and we look forward to working with you in the future and continuing to invest in growing our businesses together." FROM THE CLIENT

Barbros Saving a booming barbershop empire from COVID destruction HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION We turned over a consumer ready website in just 10 days to match Barbros’s demanding situation during covid. Fully equipped with a comprehensive booking system and mobile app integration for the synchronised management of bookings, calendars and cancellations. Barbros were able to successfully implement all government safety and hygiene protocol, without having to sacrifice great quality, speed and customer service. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Eddy Genc Founder | "Since partnering with MOD, we saw our website engagement increase 10 fold leading to a huge number of new customers. Could not recommend the team enough." FROM THE CLIENT

Home Sales Fast Making cold calls obselete and introducing property leads on-demand HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Home Sales Fast are a property buying company supporting those who value making the sale quickly over getting the maximum price for their property. Home Sales Fast makes the purchase, refurbishes the property and then sells it in a more timely manner to ensure full market price. Before working with MOD, Home Sales Fast relied on inefficient methods such as cold calling and referrals. They were also working with a different agency which produced mediocre results. Although this approach was sufficient for covering costs, it was unpredictable and inconsistent. Home Sales Fast desperately needed a reliable lead-generation system that could take their business to the next level. THE SOLUTION MOD introduced a new paragon to Home Sales Fast - a proven and predictable client generation system that enables Home Sales Fast to say “When we invest this, we’re going to get this in return”. Results that would go onto a system that enabled them to say goodbye to cold uncertainty and hello to a predictable system that enables them to accelerate the growth of their business. From: Cold calling To: in Client vaccuum 60 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Lead Generation Funnel Conversion Focussed Experience Although Home Sales Fast had its main website with all of the usual jargon, our ads needed a place where we could ensure maximum conversion rates. We created a funnel delivering all of the information the users would need to become a prospect in Home Sales Fast’s CRM. That’s where we introduced the Home Valuation Tool — a simple tool on their website that lets users check what their home is currently worth. We theorized that if anyone’s interested in knowing what price their home would sell for, chances are they’re interested in selling their home. Whenever a prospect lands on their website looking for a quick valuation, they had to input their personal information in order to view the numbers. These leads would then be transferred to the sales team who would follow up with the prospects. If they are the right fit, Home Sales Fast would take the next steps to move forward with the deal. The landing page was equipped to address pain points, show how Home Sales Fast can alleviate those pains easily and back it up with social proof from those who had used it before. Rapid Conversion Our calls to action led to a very simple, clean, staged form. Staging the form instils a belief in the user that it will only take a few seconds. A simple feature that can prevent the loss of users due to daunting, page-long forms. And the results speak for themselves. We successfully created a highly profitable lead generation system. We were able to build a reliable, evergreen funnel that wiped away all their earlier worries of not having enough customers. On average, we were able to generate 131 leads at a cost of £1655.47 for a cost-per-lead of only £12.64. Those numbers are unheard of in this industry. Imagine getting a qualified lead for just £12. And since we’re talking about real estate here, that one lead alone would give them tens of thousands of pounds in profit. Personalised Advertising Pain Orientated The prospects we were targeting were each facing a series of different pain points which made selling their home fast a priority as opposed to waiting for months to get a good deal. Selling a property is a time-consuming process. You have to spend thousands of pounds on making renovations to make your house look good. Then, you have to list it, and display it to dozens of potential buyers. And let’s not forget the agent commissions, lawyer fees, taxes and a bunch of other costs. Imagine someone with a busy schedule who inherited a property and doesn’t know what to do with it. They don’t have the time for all the hassles of selling and would rather get rid of this headache quickly by selling it as fast as possible. Not only that but we also have homebuyers who’re looking to migrate due to their job demands and have to sell their homes as early as possible. We also have people going through a divorce, people having homes that require costly repairs, people who lost their jobs and couldn’t repay their mortgages and so on. We targeted these customer personas through Facebook and Instagram with hyper-personalised advertisements, talking deeply about their pain points and painting Home Sales Fast as their solution. The ads were remarkably successful and generated hundreds of highly-qualified leads every single month for Home Sales Fast. Even after our initial success, we continued testing new creatives, new audiences and new approaches which ultimately led to higher conversions and lower conversion costs. Results 131 Leads £1655.47 Spent £12.64+ Average Cost Per Lead High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Daniel Beck Director | "Great work the leads are coming in cheaper than ever" FROM THE CLIENT

Brighton & Beck Generating 76 comprehensive real estate leads for £12 HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Brighton & Beck is an innovative Estate Agency that provides a range of ways to sell your property from traditional property listings through to auctions. Before MOD, Brighton & Beck were relying on cold calling, referrals and a slow-moving social media strategy to find new sellers. Whilst this approach was sufficient for covering costs, it wasn’t a method that was going to bring Brighton & Beck to the next level. THE SOLUTION MOD instilled our client attraction system, a system that enables Brighton & Beck to say “When we invest this, we’re going to get this in return” a system that enabled them to say goodbye to cold uncertainty and hello to a predictable system that enables them to accelerate the growth of their business. From: Cold calling/referrals To: in Consistent leads 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Facebook/Instagram Paid Advertising Results In Just Two Months £914 Spent 76 Leads £12.03 Cost Per Lead Get Your Free Instant Valuation Brighton & Beck utilise a Real Estate SaaS company for their lead magnet and funnel. It works in three stages. The prospect lands on the website and is prompted for the address of the property they are seeking the valuation for. From there, in order to get their valuation, the prospect must then submit their contact details including their name, email, and telephone number. From here the prospect is presented with an estimated price for their home. Simultaneously, Brighton & Beck receive not just their prospect's name and email address, but further, their telephone number and every detail of the exact property the prospect is looking to sell. Can you imagine how valuable that information is to Brighton & Beck? Finding ready-to-sell clients The bottom line with this system is that in order to convert leads into customers, you need to attract and generate them first. To achieve this for Brighton & Beck we capitalised on the most advanced data and AI on earth to find ready-to-sell prospects and serve them with our ads. We concocted a series of personas and segments of potential customers for Brighton & Beck condensing them into an algorithm-friendly series of audiences to be served with specific, relatable and personalised ads. Building ads that resonate Sure, creating segments is useful for understanding customers - but it’s also pretty useless if you don’t know how to turn it into action. For each segment/audience, we consistently create, test and optimise a plethora of creatives. Finding a balance between addressing pain points and desires that truly matter to the prospect so you can position yourself as the one and only solution. What’s more important, however, is in listening and understanding the response to each creative. What works? What doesn’t work? What could be better? What colour do people click more often? What image works better with each background? Staying vigilant For most of the clients who’ve moved to us after a failed experience with another agency, the downfall mostly always boils down to the agency's naive approach to consistent results. It’s not enough to create one general ad talking about how great the company is, putting it in front of as many eyes as possible, sitting fingers crossed that it will be a while before it dies a miserable death and then acting surprised when there are no results only a week down the line. Success comes from an abundance of ads targeted to people who are actually interested in your product with consistent optimisation resulting in forever improving ROI. £12.03 Per 4-figure Lead In just the last two months, we spent £914.12 and generated 76 leads for Brighton & Beck. That’s just £12.03 for a lead that can be worth thousands of pounds for Brighton and Beck. In fact, as little as a 2 or 3% conversion rate would cover the entire marketing spend in one transaction. What could those sorts of numbers do for your business? High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Daniel Beck Director | "Brilliant stuff, thanks a lot guys." FROM THE CLIENT