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Read how David John Kitchens achieved massive growth David John Kitchens HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY David Millar Director | "I feel much more confident about attracting customers with this in place now thanks." FROM THE CLIENT

Read how LANETA Tequila achieved massive growth LANETA Tequila HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Joseph Waknine Co-Founder | "Flynn and his team were there to support us at our crucial launch period and they delivered exactly what we needed." FROM THE CLIENT

Read how Whisky Club achieved massive growth Whisky Club From just an idea to over £5,000,000+ in 4 years: How we launched the UK’s fastest growing competition website HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE With a passion for collecting as well as drinking whisky, two friends often felt that pang of jealousy when missing out on the latest inaugural release or being pipped at the hammer for that dream bottle that had finally appeared at auction. With this in mind and feeling a similar plight with many other whisky lovers, co-founders Simon and Harvey wanted to figure out a way to get some of the world’s most prestigious brands in the hands of those who deserve it most! The problem? This was all a concept. They needed help from a team who could skyrocket them to Whisky enthusiasts across the country. A team who could help them navigate the plethora of website requirements for a competition space. THE SOLUTION MOD Digital catapulted Whisky Club from vision to reality in a matter of months. By implementing best in business Facebook ads, facilitating the strict needs for their digital platform and strategic planning of authority enhancers, MOD Digital catapulted Whisky Club from vision to reality in a matter of months. We not only tested the feasibility of the idea but also discovered the ideal customers for Whisky Club. We took care of everything — from building an effective, high-converting website to creating an automated and reliable system of acquiring customers using the power of Facebook ads and Email marketing. Even today, this system helps Whisky Club to focus all of their time and energy on delivering their knowledge and expertise rather than worrying about maintaining their website or trying to find customers. From: A bootstrapped, no-revenue concept To: in £5,000,000+ in sales 4 years WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Website Psychology Timers “You can buy this.” vs “You have 2 days left to buy this.” Which sounds better? The latter, obviously. Urgency is important. We coded a timer for Whisky Club - controlled by seamless date input on their end - adding to the website visitors reluctant to convert. Tickets “You can buy this.” vs “There are only 5 opportunities left to buy this”. Which sounds better? Again, the latter! Crucial to the success of any competition based website is a limitation to entry. Not just in total, but to create an engaging experience for all, for individuals too. By displaying the ticket quantity and showcasing it dropping every time someone makes a purchase, we add scarcity. This too increases our chances of conversion. Transparency “You can buy this.” vs “Join 500+ others who have bought from us and loved the experience”. Need we write this sentence again? As a new competition website, Whisky Club was more susceptible to scepticism than most businesses. That’s why we had them join TrustPilot. We set up an email automation sequence encouraging customers to review their experience with the brand. This was so effective that Whisky Club now rank in the top 10 alcohol stores in less than a year of trading. Full credit to them for delivering an exceptional customer experience. We assisted Whisky Club with getting TrustPilot premium at a better price. Enabling us to add social proof, star ratings and reviews to all marketing channels. These minor psychological additions make a massive impact at the subconscious level and drastically increase the conversion rates for Whisky Club. Schedule a strategy call with us for guidance on how you could increase your conversion rates with marketing psychology. Website Technicalities Payment Legislations Competition websites fall into murky water when it comes to payment vendors, there are not a lot of options for businesses like Whisky Club. We needed to source and integrate a well-priced payment merchant whilst maintaining all website control and function. Through extensive research and trials, we executed the perfect solution for Whisky Club. We built an intricate Webhook/API system that allows Whisky Club to tick all legality boxes whilst maintaining full creative control. Using Zapier we feed data into a sales analytics platform allowing Whisky Club to see KPIs and customer data at a glance. Instant Changes and Ease of Use With new competitions every week it’s vital that the Whisky Club team can make rapid changes, additions and launches. We built their website with exactly this in mind. Just like filling in a spreadsheet, all Whisky Club need is the data/information that they want to add - the rest is complete for them automatically and in a matter of seconds. One update on the backend updates everywhere in the front end. Clients shouldn’t have to learn web design to run their website - we make it so they don’t have to. Facebook Ads The Trove For Whisky Club, we adopt two paid advertising strategies: The first is designed to populate their list with active and engaged shoppers that will continue to buy from them week-on-week. The objective in this strategy is to achieve mass acquisition at minimum cost - short term ROI is not a priority, instead this is about fueling a machine to sell consistently over the long term. On the contrary, we have strategy two - to sell as many tickets as possible within a short timescale whilst maintaining profitability and maximising ROAS. Freebie Ads Each month, Whisky Club offer a free competition. Entrants exchange their email for a free ticket in the free prize draw. The idea of course being that these will now be contacts for Whisky Club to send marketing emails to and convert further down the line. It’s our job to attract as many of these entrants as possible. We’ve truly unlocked a results machine, sharing the targeting options would be like sharing our safe combination. What we can tell you is that it always boils down to the same psychological principles; with each of our audiences, we show unique and subliminal characteristics in our ad creative which triggers a click whirr response in their brains purchasing engine. These small subtleties make a massive difference in conversion. Appealing to external factors in our prospects mind allows us to capture attention in a way competitors don’t consider. Often the traffic pays for itself immediately, with a large percentage of leads also signing up for paid competitions (we call these bonus sales) due to the landing page we created working its magic. 4,743 Sign Ups £0.48 Spend £4,014 Bonus Sales Hero Bottle Ads Whisky Club have a unique competition style where they collaborate with a large industry distributor such as Dalmore or Kingsbarns and team up to offer a live tasting experience alongside their competition draw. With strict deadlines and more expenses to cover in these events, it’s an absolute necessity to sell out and sell and do so as profitably as possible. Whisky Club comes to us ahead of these ‘Hero Draws’ and we build a campaign tailored to maximise sign-ups and ROAS. £666 Spend £2,654 Returned 398% Immediate ROI High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Simon Douglas Co-Founder | "Huge thank you to Flynn and his team at MOD Digital. We've just finished our biggest draw ever and we came into this draw with confidence in the knowledge that we knew we'd sell out due to those guys and the work that they've done." FROM THE CLIENT

Read how Orion Yacht Charters achieved massive growth Orion Yacht Charters Building a digital identity for the epitome of luxury HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Orion Yacht Charter is the ultimate way to explore the Pacific. Combining the magic of sailing with luxury accommodation in a paradise setting is a dream come true! Orion is considered one of the most stand out yachts in the Pacific, but unless fortunate enough to be in the ocean beside it, or taking it in from the harbour - this fact is unknown. THE SOLUTION We brought Orion differentiation from the loud market of charter websites, instead of blending in to the endless list of yachts, Orion has their own website, something very unique in their market. This not only enables them to now stand out to referral prospects, but also to attract and market to their own prospects and escape the crutches of using a broker. From: Word of mouth To: in Automated process 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Market Leading Website Standing out from the crowd When looking to book something as luxurious as Orion, first impressions are everything. That's why it's vital to have a luxurious website. Fortunately for Orion, they chose MOD. We undertook a collective analysis and collation of all the 'best bits' from charter and luxury resort websites, exploring in granular detail WHY each element was working. We developed a moodboard, wireframe and strategy for implementation. Mobile Optimised If you've read any of our other case studies, you're probably tired of hearing how everything we create is ready for use on any device. The Orion website is no different - the website has maximum compatibility with mobile and desktop devices. Lead Management Live Chat Integration A key goal of Orion's is to bring in new leads on an ongoing basis - with that in mind, there needs to be a touchpoint and an easy way for prospects and users to connect with the Orion team. We crafted a front facing live chat function and synchronized it with a dedicated mobile app that, even in the middle of the ocean, the Orion crew is able to use and answer questions with. The app links with the live chat and with the forms on the website, bringing all leads into a centralised, user friendly CRM system. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Vanessa Langridge Crew | "Wow! So many leads, thank you so much Flynn. You are a wizard." FROM THE CLIENT

Read how Medpoint achieved massive growth Medpoint HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Kevin Murphy Co-Founder | "We needed a modern & professional website in a very short timeframe before a key trade-show. MOD quickly understood the brief and worked very quickly to deliver our vision on time!" FROM THE CLIENT

Read how Patton Insurance achieved massive growth Patton Insurance High quality insurance leads in Canada HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION MOD Digital completed extensive audience and creative testing, constructed a market-leading website and ultimately created a lead generation machine driving exceptionally high-quality leads and sales appointments to the Patton team. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. 360 degree solution to running a fitness business VIEW CASE STUDY How we were able to generate new customers at as little as £0.64 VIEW CASE STUDY Blair Patton Advisor | FROM THE CLIENT

Read how Dalson Alarms achieved massive growth Dalson Alarms HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Dal Owner | FROM THE CLIENT

Read how Mildon achieved massive growth Mildon Appoints on demand for Diversity consultants HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Mildon is one of the UK's leading diversity and inclusion architects. Before working with MOD Digital, Toby was dependant on referrals for growing his business. He had tried writing guest articles and podcasting and whilst the occasional episode/article would bring him a few customers, eventually it would die down again. THE SOLUTION We analysed the customer base of Mildon, identifying overlapping characteristics, pain points and fears that Toby's customers had before working with him. We brought these insights into our market research and used all of this information to pinpoint the Mildon audience. With this established, we were able to create nerve-striking, responsive adverts. We engineered a series of landing pages and email sequences that complimented the mass of new leads coming in from our adverts to generate dozens and dozens of sales appointments for Toby. From: Referral dependant To: in 3x+ revenue 9 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Toby Mildon Founder | "Working with MOD Digital has been a really great experience because they've created a great campaign for us, but not only did they create a great campaign - they kept a constant eye and further optimised it to make sure we get the leads into our business." FROM THE CLIENT

Read how Remote Tribe achieved massive growth Remote Tribe Unseen, clever process for generating leads in the mindfulness industry HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION MOD Digital have crafted a client catching webinar' system that brings Remote Tribe a mass of new leads at less than £2 each. The webinar itself is engineered for conversion and leads recieve automatic nurturing to drive conversion. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Justin Caffrey Founder | FROM THE CLIENT

Read how DC Voiceover achieved massive growth DC Voiceover HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Danny Cowan Director | "If you’re looking for a website, I would highly recommend Flynn, his enthusiasm and determination is infectious. I have no doubt if he’s this successful at this age, he will be well on the way to World domination." FROM THE CLIENT

Read how Home Sales Fast achieved massive growth Home Sales Fast Making cold calls obselete and introducing property leads on-demand HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Home Sales Fast are a property buying company supporting those who value making the sale quickly over getting the maximum price for their property. Home Sales Fast makes the purchase, refurbishes the property and then sells it in a more timely manner to ensure full market price. Before working with MOD, Home Sales Fast relied on inefficient methods such as cold calling and referrals. They were also working with a different agency which produced mediocre results. Although this approach was sufficient for covering costs, it was unpredictable and inconsistent. Home Sales Fast desperately needed a reliable lead-generation system that could take their business to the next level. THE SOLUTION MOD introduced a new paragon to Home Sales Fast - a proven and predictable client generation system that enables Home Sales Fast to say “When we invest this, we’re going to get this in return”. Results that would go onto a system that enabled them to say goodbye to cold uncertainty and hello to a predictable system that enables them to accelerate the growth of their business. From: Cold calling To: in Client vaccuum 60 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Lead Generation Funnel Conversion Focussed Experience Although Home Sales Fast had its main website with all of the usual jargon, our ads needed a place where we could ensure maximum conversion rates. We created a funnel delivering all of the information the users would need to become a prospect in Home Sales Fast’s CRM. That’s where we introduced the Home Valuation Tool — a simple tool on their website that lets users check what their home is currently worth. We theorized that if anyone’s interested in knowing what price their home would sell for, chances are they’re interested in selling their home. Whenever a prospect lands on their website looking for a quick valuation, they had to input their personal information in order to view the numbers. These leads would then be transferred to the sales team who would follow up with the prospects. If they are the right fit, Home Sales Fast would take the next steps to move forward with the deal. The landing page was equipped to address pain points, show how Home Sales Fast can alleviate those pains easily and back it up with social proof from those who had used it before. Rapid Conversion Our calls to action led to a very simple, clean, staged form. Staging the form instils a belief in the user that it will only take a few seconds. A simple feature that can prevent the loss of users due to daunting, page-long forms. And the results speak for themselves. We successfully created a highly profitable lead generation system. We were able to build a reliable, evergreen funnel that wiped away all their earlier worries of not having enough customers. On average, we were able to generate 131 leads at a cost of £1655.47 for a cost-per-lead of only £12.64. Those numbers are unheard of in this industry. Imagine getting a qualified lead for just £12. And since we’re talking about real estate here, that one lead alone would give them tens of thousands of pounds in profit. Personalised Advertising Pain Orientated The prospects we were targeting were each facing a series of different pain points which made selling their home fast a priority as opposed to waiting for months to get a good deal. Selling a property is a time-consuming process. You have to spend thousands of pounds on making renovations to make your house look good. Then, you have to list it, and display it to dozens of potential buyers. And let’s not forget the agent commissions, lawyer fees, taxes and a bunch of other costs. Imagine someone with a busy schedule who inherited a property and doesn’t know what to do with it. They don’t have the time for all the hassles of selling and would rather get rid of this headache quickly by selling it as fast as possible. Not only that but we also have homebuyers who’re looking to migrate due to their job demands and have to sell their homes as early as possible. We also have people going through a divorce, people having homes that require costly repairs, people who lost their jobs and couldn’t repay their mortgages and so on. We targeted these customer personas through Facebook and Instagram with hyper-personalised advertisements, talking deeply about their pain points and painting Home Sales Fast as their solution. The ads were remarkably successful and generated hundreds of highly-qualified leads every single month for Home Sales Fast. Even after our initial success, we continued testing new creatives, new audiences and new approaches which ultimately led to higher conversions and lower conversion costs. Results 131 Leads £1655.47 Spent £12.64+ Average Cost Per Lead High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Daniel Beck Director | "Great work the leads are coming in cheaper than ever" FROM THE CLIENT

Read how Edinburgh Judo achieved massive growth Edinburgh Judo 360 degree solution to running a fitness business HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION MOD Digital instilled an exceptional and highly converting website complimented with a seamless 360° backend to make management a breeze! From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY How we were able to generate new customers at as little as £0.64 VIEW CASE STUDY Jack Ferry Coach | FROM THE CLIENT