Read how Elysium achieved massive growth Elysium How we were able to generate new customers at as little as £0.64 HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Located in the heart of Leith, Elysium is a facility where you will change your fitness and health through a variety of ways including physical exercise, education and lifestyle changes leading to a better body, fitness and health. "One of the biggest issues we faced as a business was our leads and making sure our leads were taken care of". Elysium wanted to spend their time on doing what they do best. They were seeking a proven system for lead generation, nurturing and attracting new customers. THE SOLUTION Enter the MOD system - a concrete lead generation and nurture system to predictably generate new leads on demand. Having scratched the surface with boosting posts on social media, getting contact form submissions on the website, Elysium knew there was untapped potential with what they were doing already, they just needed someone who had a proven strategy and who knew how to accelerate them to the next level. From: Word of mouth To: in £0.64 per lead 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Facebook Advertising The “Free” sales process Elysium operates on a free trial basis - the client comes in for a free trial, or for a personal training consultation, they try it out, if they enjoy it, they sign up, if not they don’t. It’s no surprise that this strategy converts at an 80% success rate But that isn’t the problem: The problem: in order to generate sales from free trialists, we need to get free trialists through the door right? So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between your friend’s new puppy and your cousin’s birthday cocktail. Hyper-personalised audience targeting Through aggressive testing of hundreds of variables, we built a clear picture of the exact behaviours, interests, locations, likes and dislikes, even as far as relationship statuses, anniversaries and the age of their children. This is how we systematically manufactured Elysium’s ‘Golden Audiences’. We built an ‘evergreen’ Facebook ads campaign that works no matter what day, week or season of the year. Our methods allowed us to reach people before they even knew they were interested - before they knew they were in the market to buy. This meant that we could soar Elysium past their competition and engage the prospects at an earlier stage in the buying journey, and thus at a lower cost. When the competition consists of Pure Gym, David Lloyd and Nuffield Health - players with unquestionably bigger budgets - it’s the intricacies of our granular targeting that allows MOD to bring Elysium to the top. Targeting orientated personalised adverts For every audience, there needs to be an advert, or 2, or 3, or 10… To truly capitalise on the hyper-personalised audience, we have to show them a hyper-personalised advert. Each advert is meticulously engineered for it’s recipients and designed to strike a nerve, whether that be a pain point, or a deep desire. We further test hundreds of variables in Elysium’s adverts - colours, backgrounds, images, copywriting, headlines and we even dive into things like capitalization, sizing, positioning, emojis, the list goes on. https://www.youtube.com/watch?v=B1GtOc940BM £8.86 average per red hot lead Consistently hitting the sweet spot between audience and creative enables Elysium to surpass their lead and revenue goals. We were able to generate new customers for Elysium at as little as £0.64 (that’s less than a bar of chocolate). If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. Results £0.22 Average Cost Per Click £8.68 Average Cost Per Lead 140,000+ Page Engagements Website & Funnels Reinventing an online identity To truly bring value and to elevate all of Elysium’s digital marketing activities, MOD architected a lead driven, marketing leading website for Elysium. The new Elysium website feels user friendly, professional and slick, much like the experience they offer. We used Webflow to deliver a unique experience and to drive leads and conversions for Elysium. The content strategy was significantly improved and there is far better lateral navigation across the board. Their brand story is further elevated through a dynamic blogging tool which refreshes throughout the Elysium website . Edit ready - ‘babyproof’ Elysium get to say goodbye to the clunky, disconnected dashboards of other CMSs. Our CMS of choice lets you add and edit right on your live website, and publish with a click. Plus with our customised dynamic objects - edit once, update everywhere. Need to change an article’s headline? Edit it once, and it’ll update across the site. The website is unbreakable. No more worrying about making changes. MOD are the poachers and the anxieties are extinct. Building landing pages designed to generate leads As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising leads. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 2 seconds. As per our standard for everything digital - our landing pages too followed the prophecy of 100% mobile responsiveness. MOD understands where all of our client’s audiences will be coming from and for Elysium, the majority is certainly mobile. Lead Nurturing CRM & Marketing Automation We took Elysium's lead process to a whole new level with our implimentation and execution of the Elysium CRM. We insitlled a marketing automation system that completely reinvented the lead follow up process of all free trials, free consultations, free downloads - you name it. We granted Elysium the ability to once again focus on and put all of their energy into wowing their prospects and delivering amazing results for their clients - by doing what we do best, Elysium can do what they do best. What does this mean for you? Thank you for reading our case study! If you’re interested in recreating this kind of campaign for your business, you’ve basically got two options: Do it in-house. Successful digital advertising is complex. At a minimum, your team should have competency and experience in media buying, copywriting, graphic design, tracking and analytics. Outsource it. If you have the resources, hiring an agency is a fast, easy and effective option. Just make sure that the agency is focused on performance and knows how to drive revenue, not just engagement. We’d love to discuss how MOD can help you leverage a proven system for generating more leads. Feel free to reach out for a free strategy session. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Dean Robertson Director | "I have peace of mind because I know that each lead is going to be treated well and that we are going to get a member from off the back of it. It's been a fantastic experience so far and I look forward to doing a lot more work together in the future because MOD has revolutionised my business." FROM THE CLIENT

YOU'VE ARRIVED! BETTER LATE THAN NEVER. "Wholeheartedly Recommend" "We wouldn't be here without you" "Wish we found you sooner" We simplify the hustle of scaling businesses - accelerating growth, alleviating stress, and bringing joy back into the game for the tireless entrepreneurs like you who drive them. We aren't just playing the game, we're redefining it – and we need you on our team. THE MOD DIGITAL EVOLUTION Our story probably sounds a lot like yours: starting from zero, dreaming big, overcoming obstacles and achieving mastery. WHERE IT ALL BEGAN 2019 A Creative Obsession Our story begins with a bored teenager sitting in his classroom, dreaming big and planning his next business venture. Even after reselling chewing gums, sneakers and luxury clothing to his entire school, his entrepreneurial heart yearned for something big. He somehow stumbled into the world of web design and he fell in love! Soon, he was overwhelmed by the demand for his skill and decided to drop out of school. That 16-year-old boy was our founder and future marketing genius, Flynn Blackie. THE CHALLENGE 2020 Cracking The Code After Flynn founded MOD Digital, he was instrumental in bringing dozens of small businesses into the digital arena, building high-converting websites and creating automated lead-capturing systems to increase his clients' revenue. But soon, Flynn discovered that what his clients' really wanted was not just good-looking websites, but consistent customer inflow, income stability, and a life free from stress. That's when Flynn found his second love: digital marketing. Fast forward to 2020, the world shut down, demand for online advertising skyrocketed, and MOD Digital seized the opportunity, assembling a team of marketing experts from around the globe and helping companies drive growth through hyper-personalised advertising. WHERE WE ARE NOW 2021 - Present Scaling Globally After several trial-and-error attempts, A/B testing and a few empty Gatorade bottles later, we designed our revolutionary Growth Ignition System that can generate predictable customers on-demand and help you take your business to the next level of growth. We've implemented our system in companies around the globe, allowing them to surpass their business goals and generate millions of pounds in revenue in a very short period of time. These incredible results gained us industry-wide recognition and helped Flynn earn a position in the prestigious WISE 20 Under 20 List as well as becoming a three-time finalist for the Young British Entrepreneurial Awards. Trusted By The Best We've worked with billion-dollar companies and legacy organisations like Wix, Wise and ActionCOACH. Our unique strategies have been featured in various reputed publications. Global Team of Experts The sun never sets in the MOD empire. Be it any hour of the day, there's someone from our global team of marketing experts working tirelessly to grow your business. Hassle-Free Experience What our clients love most about is is the overall experience, thanks to automated review processes, on-time communications, & in-depth weekly reports to keep you updated on everything. INDUSTRY TITANS ON OUR FOUNDER Great work attracts attention from great people! Document your journey, Flynn, because if you keep going on the path you're on with those results at your agency, there'll be an incredible story to tell. Steven Bartlett Investor on Dragons' Den, host of The Diary of a CEO Flynn is a rockstar. A super exciting young entrepreneur with a ludicrous amount of potential! Go Flynn! Rhonda Swan Host of The Unstoppable Show and Author of Master Emotional Intelligence Flynn Blackie, an arbiter for Gen-Z entrepreneurship. A young man destined to make a big impact on his journey. Brendan Kane Author of One Million Followers and founder of Hookpoint Flynn defies the odds. His youth has made him open-minded. He focuses relentlessly on listening and gaining feedback. Tim Denning Contributor at Entrepreneur Magazine, Business Insider and Top Writer on LinkedIn Flynn is determined and creative. I'm truly excited to be able to support a bright mind that is shaping solutions for a better future. Taavet Hinrikus CEO and Founder of Wise (formerly Transferwise) Flynn is a star. I've been watching his journey since its infancy and it's never failed to bring a smile. Can't wait to see what comes next. Alison Edgar MBE Author of Secrets of Successful Sales & Smash It! The Art of Getting What You Want Trusted by market leading organizations LIKE THE SOUND OF US? GET A PRICE Today marks the turning point in your business story. Years from now, you're going to look back and remember that this was the day you said goodbye to a life of stress and uncertainty. The pain of figuring everything out on your own, second-guessing your every move, and praying desperately for something to work, will all be a thing of the past. Learn more about us in the press

Read how Vantage Health & Life achieved massive growth Vantage Health & Life Double the director's life insurance leads whilst spending less to acquire them HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION Since working with MOD, Vantage have more than doubled their lead quantity, are now paying LESS per lead AND are converting them at 80% because of the exceptional lead quality. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Cranston Director | FROM THE CLIENT

SERVICING CLIENTS ACROSS: 🌍 FREE 30-MINUTE GROWTH STRATEGY SESSION Claim your 100% FREE no-obligation 30-minute strategy session call (£1,000 value). This is strictly for people who are hungry for growth. If that's you, then let's scale your business to the moon! 🚀

Read how Pretty Woman achieved massive growth Pretty Woman Making an old brand new + 2,479.92% Return On Ad Spend and First Page of Google HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Any bride who dreams of choosing her bridal gown will enjoy choosing from the Pretty Woman range. Pretty Woman pride themselves on the ability to offer one of the largest selections of Wedding Dresses in Edinburgh. With a prominent spot in the capital for over 20 years, it’s safe to say that Pretty Woman has accompanied the world through the journey of the internet. But Pretty Woman was never able to find a solution that stuck, one that they could rely on. THE SOLUTION MOD worked with Pretty Woman to completely overhaul their digital presence and approach to online marketing. MOD took the reins; we redesigned and completely transformed the Pretty Woman online brand, the digital marketing strategy and we introduced a much more efficient system to engage and nurture prospects. From: No online presence To: in £25 customer generation system 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Online Rebrand Website resurrection Pretty Woman were stuck with a broken, unoptimized and futile ‘website’. The website had missing plugins, broken links, and didn’t even feature a logo. After our strategy session and roadmap development with Pretty Woman, we were able to completely pivot the online presence of Pretty Woman. The website was transformed from monster to market leading and now grants Pretty Woman a further competitive edge over the competition. Crafted for now The agency prior to MOD had left Pretty Woman with virtually no optimisation - the website didn’t function properly on desktop, let alone on mobile, and there were no practices in place to make the website search engine ready. Pretty Woman now stands proudly on the first page of google and the website is primed and ready to handle any device type. Facebook Advertising Driving in-person bookings Pretty Woman make the vast majority of sales through their fitting and try-on appointments. To-be brides schedule a bespoke browsing and fitting session with champagne, their friends get to come too! It’s no surprise that this strategy converts. So, we set out to generate more of these red-hot leads for the Pretty Woman team to convert. So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between Kylie Jenner’s new car and your Aunt and Uncle’s anniversary pictures? Engaging people before the big day In order to generate bookings from new customers, we needed to reach the people most likely to be in the need of a dress. So it’s probably no surprise that our primary targeting was fixated around recently engaged women, friends of recently engaged women and high school girls looking for universities (in their last year, getting ready for prom). £17.25 average per appointment scheduled Consistently hitting the sweet spot between audience and creative enabled us to generate bookings consistently at an average cost of £17.25. With an average sale price at £890, even a 50% conversion rate would bring £6230 in returns from the £241.48 of spend before UK lockdown’s forced Pretty Woman's doors shut in 2020. If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. Website Funnels Building landing designed to generate appointments As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising bookings. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 3 seconds. Booking system integration The website was built so that in the click of a button Pretty Woman could make edits and add new images and dresses to the website. But the efficiencies didn’t stop there, MOD helped Pretty Woman scrap their written calendar system and move to a fully autonomous online solution for viewing, scheduling and managing all of their appointments in one place. The tool granted website users the ability to book their appointment there and then, without the need for back and forth emails. This system drastically reduces the opportunity for competitors to intervene and steal the prospects attention before they make their first commitment to Pretty Woman and to entering the purchasing journey. Chatbot Knowing from the get-go that our SEO strategy would be proven to work we implemented a strategy to allow not only the paid traffic from Facebook and Instagram to convert, but also the organic traffic we would start to see an increase in over time. We crafted a chat bot to carry unrefined organic users on the homepage of the website through to the personalised and niche specific funnels that we built for each audience. Making it a seamless process for the user to find exactly what they are looking for meanwhile ensuring the appropriate messaging and call to actions are served to them. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Lynn Reilly Owner | "We're so happy with the work done by MOD Digital. I can now see all the details about a prospect at the click of a button. I wouldn't hesitate to recommend MOD Digital." FROM THE CLIENT

Read how Orion Yacht Charters achieved massive growth Orion Yacht Charters Building a digital identity for the epitome of luxury HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Orion Yacht Charter is the ultimate way to explore the Pacific. Combining the magic of sailing with luxury accommodation in a paradise setting is a dream come true! Orion is considered one of the most stand out yachts in the Pacific, but unless fortunate enough to be in the ocean beside it, or taking it in from the harbour - this fact is unknown. THE SOLUTION We brought Orion differentiation from the loud market of charter websites, instead of blending in to the endless list of yachts, Orion has their own website, something very unique in their market. This not only enables them to now stand out to referral prospects, but also to attract and market to their own prospects and escape the crutches of using a broker. From: Word of mouth To: in Automated process 3 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Market Leading Website Standing out from the crowd When looking to book something as luxurious as Orion, first impressions are everything. That's why it's vital to have a luxurious website. Fortunately for Orion, they chose MOD. We undertook a collective analysis and collation of all the 'best bits' from charter and luxury resort websites, exploring in granular detail WHY each element was working. We developed a moodboard, wireframe and strategy for implementation. Mobile Optimised If you've read any of our other case studies, you're probably tired of hearing how everything we create is ready for use on any device. The Orion website is no different - the website has maximum compatibility with mobile and desktop devices. Lead Management Live Chat Integration A key goal of Orion's is to bring in new leads on an ongoing basis - with that in mind, there needs to be a touchpoint and an easy way for prospects and users to connect with the Orion team. We crafted a front facing live chat function and synchronized it with a dedicated mobile app that, even in the middle of the ocean, the Orion crew is able to use and answer questions with. The app links with the live chat and with the forms on the website, bringing all leads into a centralised, user friendly CRM system. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Vanessa Langridge Crew | "Wow! So many leads, thank you so much Flynn. You are a wizard." FROM THE CLIENT

Read how David John Kitchens achieved massive growth David John Kitchens HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY David Millar Director | "I feel much more confident about attracting customers with this in place now thanks." FROM THE CLIENT

The information provided on the MOD Digital Limited website, including but not limited to testimonials, case studies, and examples of earnings, is for informational purposes only. We make no guarantees regarding financial gains or income levels that may be achieved by using our services or products. Any earnings or income statements mentioned on our website are not a guarantee of future earnings. The success or results you achieve will depend on various factors, including your skills, efforts, market conditions, and the effectiveness of the strategies you employ. Any testimonials or success stories shared on our website are individual experiences and may not reflect the typical results achieved by others. We do not claim that such results are representative or can be duplicated. It is important to note that investing in digital marketing, advertising, or any other business endeavor involves risk. You should carefully consider your own financial situation and consult with professionals before making any investment decisions. MOD Digital Limited disclaims any responsibility or liability for any loss or damage incurred as a result of reliance on the information provided on our website. EARNINGS DISCLAIMER

Read how Dalson Alarms achieved massive growth Dalson Alarms HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Dal Owner | FROM THE CLIENT

Read how actionCOACH achieved massive growth actionCOACH HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION We're working with actionCOACH to change bla bla bla into XYZ. We've helped them so far by doing ZYX. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Paul Fagan Head of Ireland | FROM THE CLIENT

Read how LANETA Tequila achieved massive growth LANETA Tequila HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Joseph Waknine Co-Founder | "Flynn and his team were there to support us at our crucial launch period and they delivered exactly what we needed." FROM THE CLIENT

Read how CARVART achieved massive growth CARVART HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Edward Geyman CEO | "Flynn's work is excellent. It is exciting to and collaborate with a young genius!" FROM THE CLIENT