Communicating genius through an innovative website.


Incrementum is a diverse and exciting modern pharmaceutical/NHS consultancy that brings value and develops and delivers impactful commercial solutions across many portfolio types. Derek, the founder of Incrementum, came to us with the desire to expand his personal brand and reputation within the industry, transitioning his own name into a thought leading company.


We worked with Incrementum to create and position their website as professional, experienced and perspicacious - a mirror of the service they provide. We traversed the ins and outs of the Incrementum principles and injected this into a digital persona.


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Website Design and Development

Visualising Genius

Working in the Pharmaceutical industry it’s out of the question that you need to know what you are talking about. But when your clients include the NHS amidst a global pandemic, you reach a new ‘ball game’.

At it’s core, the website had to bring light to the mass intellectual capacity of Incrementum, and spare no signs of genius. To execute and deliver on this objective, we aligned a blend of colour, typography, motion graphics, imagery and of course, written word.

Lottie Animations

Lottie is an open source animation file format that’s tiny, high quality, interactive, and can be manipulated at runtime. Created by the clever folk over at Airbnb, it allows apps to natively show animations created in Adobe After Effects in real time.

We implemented a series of lottie files to elevate the experience and interactivity of Incrementums graphics, without sacrifice to the slick and professional aesthetics.

Mobile Optimisation

If you’ve read any of our other case studies, we probably don’t need to mention this… But, if not  - as standard, the Incrementum website was fully optimized for all screen sizes and device types and following the best practices for search engines.


MOD Digital worked with me to design a website for my new business consultancy. From the moment of the first ‘scoping’ meeting, I had confidence in MOD Digital’s ability to deliver a quality website for me. There was a solid background investigation to understand the business that the website was for and this provided their lead designer, Flynn with a context to the business that he could design and build the site from. His attention to detail was exceptional and he managed to capture the essence of what I was looking in the design and deliver ahead of the original time scale and within budget. I was kept up to date with progress and provided with milestone information as the project progressed. I’m delighted with the end result and wholeheartedly endorse MOD Digital for web and social media services.

Derek Brown | Incrementum