Read how Patton Insurance achieved massive growth Patton Insurance High quality insurance leads in Canada HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION MOD Digital completed extensive audience and creative testing, constructed a market-leading website and ultimately created a lead generation machine driving exceptionally high-quality leads and sales appointments to the Patton team. From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. 360 degree solution to running a fitness business VIEW CASE STUDY How we were able to generate new customers at as little as £0.64 VIEW CASE STUDY Blair Patton Advisor | FROM THE CLIENT

Read how Concrete Rose achieved massive growth Concrete Rose HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Christina Flucker Creator | "Our website was turning into a fossil, we needed a new one, and fast. MOD delivered the perfect, playful, and user-friendly website we were looking for!" FROM THE CLIENT

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Read how IRY Designs achieved massive growth IRY Designs HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Isabel Yagerman Creator | "I genuinely can't get over how amazing what you've created is, thank you so much" FROM THE CLIENT

Read how DC Voiceover achieved massive growth DC Voiceover HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Danny Cowan Director | "If you’re looking for a website, I would highly recommend Flynn, his enthusiasm and determination is infectious. I have no doubt if he’s this successful at this age, he will be well on the way to World domination." FROM THE CLIENT

1. Introduction MOD Digital Limited ("MOD Digital," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information when you use our website located at www.moddigital.co.uk (the "Website"). By accessing or using the Website, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. 2. Information We Collect 2.1 Personal Information We may collect personal information that you voluntarily provide to us when you: Create an account on the Website Contact us through the provided contact information The personal information we may collect includes your name, email address, and any other information you choose to provide. 2.2 Log Data When you use the Website, our servers may automatically collect certain information, referred to as "Log Data." This Log Data may include your IP address, browser type, operating system, referring/exit pages, and other usage information. 2.3 Cookies We use cookies and similar tracking technologies to track your activity on the Website. Cookies are small files that are stored on your device and enable us to enhance your experience on the Website. You can modify your browser settings to manage cookies or choose to disable cookies altogether. However, please note that some features of the Website may not function properly if cookies are disabled. 3. Use of Information We may use the collected information for the following purposes: Provide, maintain, and improve the Website Communicate with you regarding your account or any inquiries Respond to your requests and provide customer support Analyze and monitor usage patterns and trends Protect the rights, property, or safety of MOD Digital Limited, its users, or others Comply with legal obligations 4. Legal Basis for Processing Personal Data (GDPR) If you are a resident of the European Economic Area (EEA), our legal basis for collecting and using your personal information will depend on the specific purposes for which we collect it. We may process your personal data because: You have provided us with consent to do so It is necessary for the performance of a contract with you We have a legal obligation to process your personal data We have a legitimate interest in processing your personal data 5. Sharing of Information We may share your information with third parties in the following circumstances: With your consent or at your direction With service providers who assist us in operating and maintaining the Website In response to a legal request or to comply with applicable laws, regulations, or legal processes To enforce our rights, prevent fraud, or protect the rights, property, or safety of MOD Digital Limited, its users, or others 6. Data Transfers If you are located outside of the United Kingdom, please note that the information we collect may be transferred to and processed in the United Kingdom. By using the Website, you consent to the transfer of your information to the United Kingdom. 7. Data Retention We will retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. 8. Your Data Protection Rights (GDPR) If you are a resident of the EEA, you have certain data protection rights, including the right to access, rectify, or erase your personal data. You may also have the right to object to or restrict the processing of your personal data. To exercise these rights, please contact us using the contact information provided below. 9. Security We employ reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. 10. Children's Privacy The Website is not intended for individuals under the age of 16. We do not knowingly collect or solicit personal information from individuals under 16. If we become aware that we have collected personal information from a child under 16, we will promptly delete such information. 11. Third-Party Links The Website may contain links to third-party websites or services that are not owned or controlled by MOD Digital Limited. This Privacy Policy does not apply to such third-party websites or services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites or services you visit. 12. Changes to the Privacy Policy MOD Digital Limited may update this Privacy Policy from time to time. We will notify you of any changes by posting the updated Privacy Policy on the Website. Please review this Privacy Policy periodically for any changes. Your continued use of the Website after any modifications will signify your acceptance of the updated Privacy Policy. 13. Contact Us If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at info@moddigital.co.uk . PRIVACY POLICY Effective Date: 10th June 2023

Read how Incrementum achieved massive growth Incrementum HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Derek Brown Director | "I’m delighted with the end result and wholeheartedly endorse MOD Digital for web and social media services." FROM THE CLIENT

Read how CARVART achieved massive growth CARVART HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Edward Geyman CEO | "Flynn's work is excellent. It is exciting to and collaborate with a young genius!" FROM THE CLIENT

Read how Elysium achieved massive growth Elysium How we were able to generate new customers at as little as £0.64 HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE Located in the heart of Leith, Elysium is a facility where you will change your fitness and health through a variety of ways including physical exercise, education and lifestyle changes leading to a better body, fitness and health. "One of the biggest issues we faced as a business was our leads and making sure our leads were taken care of". Elysium wanted to spend their time on doing what they do best. They were seeking a proven system for lead generation, nurturing and attracting new customers. THE SOLUTION Enter the MOD system - a concrete lead generation and nurture system to predictably generate new leads on demand. Having scratched the surface with boosting posts on social media, getting contact form submissions on the website, Elysium knew there was untapped potential with what they were doing already, they just needed someone who had a proven strategy and who knew how to accelerate them to the next level. From: Word of mouth To: in £0.64 per lead 30 days WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Facebook Advertising The “Free” sales process Elysium operates on a free trial basis - the client comes in for a free trial, or for a personal training consultation, they try it out, if they enjoy it, they sign up, if not they don’t. It’s no surprise that this strategy converts at an 80% success rate But that isn’t the problem: The problem: in order to generate sales from free trialists, we need to get free trialists through the door right? So how? Simple: Facebook & Instagram. Facebook gathers more data on you than you probably know, but when you take a step back, it’s pretty obvious. Think about it, when was the last time you needed something really badly, and then when you were scrolling down your Instagram it appeared out of nowhere between your friend’s new puppy and your cousin’s birthday cocktail. Hyper-personalised audience targeting Through aggressive testing of hundreds of variables, we built a clear picture of the exact behaviours, interests, locations, likes and dislikes, even as far as relationship statuses, anniversaries and the age of their children. This is how we systematically manufactured Elysium’s ‘Golden Audiences’. We built an ‘evergreen’ Facebook ads campaign that works no matter what day, week or season of the year. Our methods allowed us to reach people before they even knew they were interested - before they knew they were in the market to buy. This meant that we could soar Elysium past their competition and engage the prospects at an earlier stage in the buying journey, and thus at a lower cost. When the competition consists of Pure Gym, David Lloyd and Nuffield Health - players with unquestionably bigger budgets - it’s the intricacies of our granular targeting that allows MOD to bring Elysium to the top. Targeting orientated personalised adverts For every audience, there needs to be an advert, or 2, or 3, or 10… To truly capitalise on the hyper-personalised audience, we have to show them a hyper-personalised advert. Each advert is meticulously engineered for it’s recipients and designed to strike a nerve, whether that be a pain point, or a deep desire. We further test hundreds of variables in Elysium’s adverts - colours, backgrounds, images, copywriting, headlines and we even dive into things like capitalization, sizing, positioning, emojis, the list goes on. £8.86 average per red hot lead Consistently hitting the sweet spot between audience and creative enables Elysium to surpass their lead and revenue goals. We were able to generate new customers for Elysium at as little as £0.64 (that’s less than a bar of chocolate). If you want to know what the sweet spot is, click here to schedule a free breakthrough strategy session, and we’ll work together to unmask newfound clarity about where you are right now, and what’s holding you back from the next level. Results £0.22 Average Cost Per Click £8.68 Average Cost Per Lead 140,000+ Page Engagements Website & Funnels Reinventing an online identity To truly bring value and to elevate all of Elysium’s digital marketing activities, MOD architected a lead driven, marketing leading website for Elysium. The new Elysium website feels user friendly, professional and slick, much like the experience they offer. We used Webflow to deliver a unique experience and to drive leads and conversions for Elysium. The content strategy was significantly improved and there is far better lateral navigation across the board. Their brand story is further elevated through a dynamic blogging tool which refreshes throughout the Elysium website . Edit ready - ‘babyproof’ Elysium get to say goodbye to the clunky, disconnected dashboards of other CMSs. Our CMS of choice lets you add and edit right on your live website, and publish with a click. Plus with our customised dynamic objects - edit once, update everywhere. Need to change an article’s headline? Edit it once, and it’ll update across the site. The website is unbreakable. No more worrying about making changes. MOD are the poachers and the anxieties are extinct. Building landing pages designed to generate leads As important as any advert is - is the web page they are pointed to. We created designated landing pages stripped of all distractions and focused on one thing: maximising leads. The text and website graphics were all designed to seamlessly move our prospects towards the form submission. Nothing ruins a great ad campaign like slow page speed. The last thing you want is to pay for people to click on the ads, and then leave before even seeing the website (which happens far too often). With that in mind, we built the landing pages with page load speed as a priority. This resulted in an excellent average load time of less than 2 seconds. As per our standard for everything digital - our landing pages too followed the prophecy of 100% mobile responsiveness. MOD understands where all of our client’s audiences will be coming from and for Elysium, the majority is certainly mobile. Lead Nurturing CRM & Marketing Automation We took Elysium's lead process to a whole new level with our implimentation and execution of the Elysium CRM. We insitlled a marketing automation system that completely reinvented the lead follow up process of all free trials, free consultations, free downloads - you name it. We granted Elysium the ability to once again focus on and put all of their energy into wowing their prospects and delivering amazing results for their clients - by doing what we do best, Elysium can do what they do best. What does this mean for you? Thank you for reading our case study! If you’re interested in recreating this kind of campaign for your business, you’ve basically got two options: Do it in-house. Successful digital advertising is complex. At a minimum, your team should have competency and experience in media buying, copywriting, graphic design, tracking and analytics. Outsource it. If you have the resources, hiring an agency is a fast, easy and effective option. Just make sure that the agency is focused on performance and knows how to drive revenue, not just engagement. We’d love to discuss how MOD can help you leverage a proven system for generating more leads. Feel free to reach out for a free strategy session. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Dean Robertson Director | "I have peace of mind because I know that each lead is going to be treated well and that we are going to get a member from off the back of it. It's been a fantastic experience so far and I look forward to doing a lot more work together in the future because MOD has revolutionised my business." FROM THE CLIENT

Read how Yagerman & Co achieved massive growth Yagerman & Co HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY David Yagerman Owner | "Great job Flynn and the team. It's exciting to be leading from the front in my industry with what you've built for me." FROM THE CLIENT

Read how Dalson Alarms achieved massive growth Dalson Alarms HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE THE SOLUTION From: To: in WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Stuart Dal Owner | FROM THE CLIENT

Read how Whisky Club achieved massive growth Whisky Club How we launched the UK’s fastest growing competition website HOW WE DID IT RELATED SUCCESS STORIES THE CHALLENGE With a passion for collecting as well as drinking whisky, two friends often felt that pang of jealousy when missing out on the latest inaugural release or being pipped at the hammer for that dream bottle that had finally appeared at auction. With this in mind and feeling a similar plight with many other whisky lovers, co-founders Simon and Harvey wanted to figure out a way to get some of the world’s most prestigious brands in the hands of those who deserve it most! The problem? This was all a concept. They needed help from a team who could skyrocket them to Whisky enthusiasts across the country. A team who could help them navigate the plethora of website requirements for a competition space. THE SOLUTION MOD Digital catapulted Whisky Club from vision to reality in a matter of months. By implementing best in business Facebook ads, facilitating the strict needs for their digital platform and strategic planning of authority enhancers, MOD Digital catapulted Whisky Club from vision to reality in a matter of months. We not only tested the feasibility of the idea but also discovered the ideal customers for Whisky Club. We took care of everything — from building an effective, high-converting website to creating an automated and reliable system of acquiring customers using the power of Facebook ads and Email marketing. Even today, this system helps Whisky Club to focus all of their time and energy on delivering their knowledge and expertise rather than worrying about maintaining their website or trying to find customers. From: Concept To: in £500,000+/year 12 months WANT US TO WRITE YOUR SUCCESS STORY? GET A PRICE Abandon the maze of guesswork, save yourself from the trial-by-fire, and sidestep the endless rabbit hole of solo troubleshooting. Leap forward into a world where business growth is fueled by data-backed acquisition strategies, proven conversion funnels, and robust operational frameworks. Because let's be honest, growth should be about strategy and hard work, not just hoping for a lucky break. Website Psychology Timers “You can buy this.” vs “You have 2 days left to buy this.” Which sounds better? The latter, obviously. Urgency is important. We coded a timer for Whisky Club - controlled by seamless date input on their end - adding to the website visitors reluctant to convert. Tickets “You can buy this.” vs “There are only 5 opportunities left to buy this”. Which sounds better? Again, the latter! Crucial to the success of any competition based website is a limitation to entry. Not just in total, but to create an engaging experience for all, for individuals too. By displaying the ticket quantity and showcasing it dropping every time someone makes a purchase, we add scarcity. This too increases our chances of conversion. Transparency “You can buy this.” vs “Join 500+ others who have bought from us and loved the experience”. Need we write this sentence again? As a new competition website, Whisky Club was more susceptible to scepticism than most businesses. That’s why we had them join TrustPilot. We set up an email automation sequence encouraging customers to review their experience with the brand. This was so effective that Whisky Club now rank in the top 10 alcohol stores in less than a year of trading. Full credit to them for delivering an exceptional customer experience. We assisted Whisky Club with getting TrustPilot premium at a better price. Enabling us to add social proof, star ratings and reviews to all marketing channels. These minor psychological additions make a massive impact at the subconscious level and drastically increase the conversion rates for Whisky Club. Schedule a strategy call with us for guidance on how you could increase your conversion rates with marketing psychology. Website Technicalities Payment Legislations Competition websites fall into murky water when it comes to payment vendors, there are not a lot of options for businesses like Whisky Club. We needed to source and integrate a well-priced payment merchant whilst maintaining all website control and function. Through extensive research and trials, we executed the perfect solution for Whisky Club. We built an intricate Webhook/API system that allows Whisky Club to tick all legality boxes whilst maintaining full creative control. Using Zapier we feed data into a sales analytics platform allowing Whisky Club to see KPIs and customer data at a glance. Instant Changes and Ease of Use With new competitions every week it’s vital that the Whisky Club team can make rapid changes, additions and launches. We built their website with exactly this in mind. Just like filling in a spreadsheet, all Whisky Club need is the data/information that they want to add - the rest is complete for them automatically and in a matter of seconds. One update on the backend updates everywhere in the front end. Clients shouldn’t have to learn web design to run their website - we make it so they don’t have to. Facebook Ads The Trove For Whisky Club, we adopt two paid advertising strategies: The first is designed to populate their list with active and engaged shoppers that will continue to buy from them week-on-week. The objective in this strategy is to achieve mass acquisition at minimum cost - short term ROI is not a priority, instead this is about fueling a machine to sell consistently over the long term. On the contrary, we have strategy two - to sell as many tickets as possible within a short timescale whilst maintaining profitability and maximising ROAS. Freebie Ads Each month, Whisky Club offer a free competition. Entrants exchange their email for a free ticket in the free prize draw. The idea of course being that these will now be contacts for Whisky Club to send marketing emails to and convert further down the line. It’s our job to attract as many of these entrants as possible. We’ve truly unlocked a results machine, sharing the targeting options would be like sharing our safe combination. What we can tell you is that it always boils down to the same psychological principles; with each of our audiences, we show unique and subliminal characteristics in our ad creative which triggers a click whirr response in their brains purchasing engine. These small subtleties make a massive difference in conversion. Appealing to external factors in our prospects mind allows us to capture attention in a way competitors don’t consider. Often the traffic pays for itself immediately, with a large percentage of leads also signing up for paid competitions (we call these bonus sales) due to the landing page we created working its magic. 4,743 Sign Ups £0.48 Spend £4,014 Bonus Sales Hero Bottle Ads Whisky Club have a unique competition style where they collaborate with a large industry distributor such as Dalmore or Kingsbarns and team up to offer a live tasting experience alongside their competition draw. With strict deadlines and more expenses to cover in these events, it’s an absolute necessity to sell out and sell and do so as profitably as possible. Whisky Club comes to us ahead of these ‘Hero Draws’ and we build a campaign tailored to maximise sign-ups and ROAS. £666 Spend £2,654 Returned 398% Immediate ROI High quality insurance leads in Canada VIEW CASE STUDY 360 degree solution to running a fitness business VIEW CASE STUDY Simon Douglas Co-Founder | "Huge thank you to Flynn and his team at MOD Digital. We've just finished our biggest draw ever and we came into this draw with confidence in the knowledge that we knew we'd sell out due to those guys and the work that they've done." FROM THE CLIENT